In order to help retailers prepare for the holiday season, Forter teamed up with Interactive Media in Retail Group (IMRG) to present a webinar on balancing the risks of retail fraud and seamless digital shopping. Forter's CEO, Michael Reitblat, discussed how online merchants can prep their systems for the impending peak season and why automation through a scalable fraud prevention solution will help you defend your customers, even through the busiest shopping days of the year.
Notoriously the hap-happiest season of all, the months and days leading up to the holidays are also the busiest in online consumer traffic -- both legitimate and fraudulent. Reitblat discussed the restrictions and pain points online merchants with rules-based fraud systems and manual reviews are likely to feel during this period. How can retailers capitalize on the influx of their customer traffic, while simultaneously preventing online fraudsters from slipping through the cracks? During this time of increased traffic, where your fraud prevention solution has to work overtime to scale, the worst possible outcome is not increased fraud, but instead, reducing or declining good customers. What are the biggest pain points retailers should be aware of, and how should they prepare to combat them?
Check out the webinar below and learn how you can help your online business make this the most wonderful time of the year!
For even more insights into how to prepare for the holidays, check out Forter’s Holiday White Paper 2018.